A. Hoem, Oslo. is a maker of leather bags. The classic, clean cut lines of the products shines through the visual profile, which is an exercise in stripping away. Using the evenness of the sewn line as inspiration, the distance between the three components of the logotype references the handicraft, where space itself becomes a driving element. This division into three is also used for the website's grid.
Client: A. Hoem, Oslo.
Visual identity, packaging, web site